The Weather Channel
Weather influences how people feel, what they do, and what they buy. As consumers demand more value, brands that leverage weather’s impact on behavior and purchasing decisions will stand out with effective, weather-driven marketing. The Weather Channel is the #1 most accurate forecast and the #1 most-downloaded weather app.
The Right Place
The Right Time
The Right Audience
The Right Products
Relative Condition Triggers
Based on location and season (current rain, forecast snow, etc.)
Cognitive Understanding
Continuosly processing real-world behaviours from where your ideal consumers frequent
Product Triggers
Based on product usage and sales (Auto - Tires, Home - Pesticides, etc)
Real Human Journeys
Watson Advertising analyzes consumer journeys to create audience portraits. (Active Parents, Leisure Travelers, etc.)
Activity Triggers
Based on consumer activity data and insights (Outdoor Activity, Dining Out, etc.)
Target Where It Counts
Ensure your ads are served to your customers based on their behaviors